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At the Isetan Momiji Matsuri Fair, discover a box featuring two compartments of mochi—one elegantly dusted with green matcha powder and the other with light brown soybean flour—each delicately labeled.
  • Culinary Journeys

Isetan’s Momiji Matsuri Fair at NEX

  • Soon Koon
  • 6 November 2024
  • 8.3K views
  • 3 minute read
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Table of Contents Hide
  1. New Flavours to Savour
  2. Sweet Endings and Fan Favourites
  3. A Toast to Autumn
  4. Autumnal Treats to Try
  5. Why Visit the Momiji Matsuri Fair at NEX?

Dive into the autumnal spirit at NEX with Isetan’s Momiji Matsuri Fair. Enjoy a culinary journey featuring exclusive Japanese treats like Mont Blanc Cream Donuts and an array of traditional and novel delights. With new and returning favourites, there’s something to satisfy every palate.

As the leaves turn and the air crisps, the Momiji Matsuri Fair at NEX, in partnership with Isetan, brings a slice of Japanese autumn right to the heart of Singapore. From the 5th to the 17th of November, the Level 1 Atrium at NEX transforms into a festival of fall colours and flavours, presenting over 30 celebrated Japanese brands. It’s more than a fair; it’s a festival of taste and tradition that beckons with both new offerings and returning favourites.

Discover the Isetan Momiji Matsuri Fair in our autumn-themed festival poster, featuring dates and times amidst vibrant fall leaves. Delight in autumn treats at NEX Atrium, Level 1, from November 5-17, 2024. Don't miss this captivating Japanese food fair in Singapore!

New Flavours to Savour

This year, the fair welcomes exciting additions like On Sugar and Hakata Yamadaya, enriching the spectrum of flavours. On Sugar debuts with its heavenly Mont Blanc Cream Donuts, a perfect blend of airy dough and rich chestnut cream. Meanwhile, Hakata Yamadaya offers a taste of Fukuoka with its traditional dango, adding a chewy texture to the sweet lineup.

The fair features savoury delights as well as sweets. Paired with Hokkaido Potato Fries, Rubicon’s Fried Chicken promises a crunchy, umami-packed experience. Feal’s signature Keema Curry Pie wraps rich, flavourful minced meat in a flaky golden crust, combining comfort with culinary craftsmanship for a heartier meal.

Six golden pies rest on a cooling rack beside sprigs of rosemary, butter, and flour on a wooden table, evoking the charm of autumn treats at NEX or the delightful flavors of the Isetan Momiji Matsuri Fair.

Sweet Endings and Fan Favourites

No visit to the fair would be complete without indulging in the sweets that capture the essence of autumn. The Yaki Odama Mitarashi Dango from Hakata Yamadaya offers a perfect end to any meal with soft, grilled rice dumplings coated in a sweet-savoury soy glaze. For those with a penchant for baked goods, On Sugar’s Sato-Kun cookies are delicious and adorably shaped like bears, making them a hit among the young and young-at-heart.

A tray of bear-shaped cookies arranged in rows, featuring three shades: light, medium, and dark brown, reminiscent of the delightful autumn treats at NEX during the Isetan Momiji Matsuri Fair.

Long-standing favourites also return, ensuring that loyal patrons can enjoy the dishes they’ve come to love. Kamata Ramen’s offerings, from Shoyu to Miso, remain a staple, bringing Japan’s noodle soups’ rich, comforting flavours to Singapore. Seafood enthusiasts can delight in Ijima Shoten’s braised delights, featuring fresh, perfect-cooked fish.

A Toast to Autumn

Complementing the feast are beverages that range from the refreshing to the refined. Makotoya’s Sparkling Sake provides a fizzy, light accompaniment to any dish. At the same time, Sapporo Draft White and Black Beer offer a deeper dive into the art of Japanese brewing, with each sip promising a crisp finish.

Autumnal Treats to Try

The fair isn’t just about eating; it’s about experiencing. From Tokio’s apple crepes, which feature a variety of apples encased in thin, delicate crepes, to Bashodo’s Honzukuri Warabimochi, available in flavours like Matcha and Black Sesame, these treats are a testament to the versatility and depth of Japanese confectionery.

At the Isetan Momiji Matsuri Fair, discover a box featuring two compartments of mochi—one elegantly dusted with green matcha powder and the other with light brown soybean flour—each delicately labeled.

Why Visit the Momiji Matsuri Fair at NEX?

It’s more than just a food fair; it’s a cultural journey. Each stall offers a unique taste and a piece of Japanese culture, beautifully presented to engage all your senses. With each visit, you’re not just trying out different foods; you’re making memories, discovering new favourites, and maybe even starting a few autumn traditions.

So, mark your calendars for a trip to NEX this November. Whether you’re a die-hard fan of Japanese cuisine or a casual foodie looking to spice up your palate, the Momiji Matsuri Fair promises an enriching experience that transcends the ordinary. See you there!

Lemon Film - Isetan's Momiji Matsuri Fair at NEX
Soon Koon

Since 2011, Lemon-Film.com has been taking readers on a flavourful journey through fatherhood, food, travel, technology, social media, and more. With Soon Koon as the creative force behind this blog, readers can expect a citrus-infused blend of creativity and entertainment. Squeeze out the best of life by exploring the mind of Soon Koon through his tales and adventures on Lemon-Film.com.

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I found one of the quirkiest little spots in Joo Chiat 👀

Heartware Store & Gallery is currently hosting Japanese artist Choibusu’s first solo exhibition in Singapore, featuring 500+ handmade “ugly-cute” keychains. Think sushi, snails, wisdom teeth and all sorts of wonderfully weird characters. 😂

There are also vintage Japanese toys, 3D-printed lamps, colourful merch and plenty of random treasures to discover.

📍 Heartware Store & Gallery
350B Joo Chiat Road
📅 Till 13 Sep 2026
🎟️ FREE entry

Save this for your next Joo Chiat adventure!

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