Nespresso has launched Samra Origins Singapore, a limited-edition coffee inspired by The Weeknd’s Samra Origins brand. The release comes just weeks before the Canadian artist’s After Hours Til Dawn tour at the National Stadium.
Starting 26 August 2026, Singapore customers can buy the Togetherness Blend for S$14.20 per sleeve of 10 capsules. There’s also a limited-edition travel tumbler for S$30, and a promotion where Nespresso customers can win tickets to The Weeknd’s Singapore concerts on 2 and 3 October.
What is the Nespresso Samra Origins Singapore collaboration?
This new release in Singapore is a collaboration between Nespresso and Samra Origins, the coffee and lifestyle project started by Abel “The Weeknd” Tesfaye.
Samra Origins is named after Tesfaye’s mother, Samra, and is inspired by the role coffee plays in family traditions and shared moments. Nespresso says the partnership is about coffee bringing people together and creating space for conversation and creativity.
For The Weeknd, coffee is also important when he’s traveling. He described his daily coffee ritual as something that brings him a sense of familiarity and calm, whether he’s at home or on tour.
He prefers his coffee black and enjoys the Togetherness Blend both hot and over ice.
The Togetherness Blend was first launched in North America last year. Now, it’s available to Nespresso customers in Singapore for the first time.
How much does the Togetherness Blend cost in Singapore?
The coffee is priced at S$14.20 for a sleeve containing 10 capsules.
Nespresso is offering more than just coffee with this launch. Singapore customers can also buy the Samra Origins tumbler for S$30, which features the collection’s branding with a dark body and yellow accents.
The two products are:
- Togetherness Blend: S$14.20 for 10 capsules
- SAMRA Origins Travel Iced Tumbler: S$30
Nespresso hasn’t shared detailed tasting notes, coffee intensity, or capsule compatibility in the announcement. If these details matter to you, it’s best to check the product listing or ask at a boutique before buying.
The launch is timed to The Weeknd’s Singapore concerts
Launching the Nespresso and The Weeknd collaboration just before the concerts helps it feel more connected to Singapore than a typical limited-edition coffee release.
The Weeknd’s After Hours Til Dawn world tour is scheduled to reach Singapore’s National Stadium on 2 and 3 October 2026. Nespresso is the headline sponsor of the tour and plans to run exclusive offers at its boutiques as the Singapore performances approach.
This Singapore release comes at a great time for fans. Instead of just adding The Weeknd’s name to a coffee, the collection is launching locally a little over a month before the concerts.
The connection between the coffee launch and the tour is also the reason for the main promotion with this release.
How to win The Weeknd Singapore tickets from Nespresso
From 26 August to 15 September 2026, customers can enter a draw for a chance to see The Weeknd live at the National Stadium on either 2 or 3 October.
The Weeknd Singapore ticket promotion is based on how much you spend in a single transaction.
You get one entry for every S$60 you spend, as long as your purchase includes at least one Togetherness Blend or SAMRA Origins Travel Iced Tumbler.
For example:
- Spend S$60: one entry
- Spend S$120: two entries
- Spend S$180: three entries
Nespresso Ambassadors get twice as many chances for every S$60 they spend.
The prize is a pair of tickets to The Weeknd’s Singapore concert, with each ticket valued at S$328 according to Nespresso.
Full contest terms and conditions apply. If you’re buying just to enter the draw, make sure to check the official rules before placing your order.
Where to buy Nespresso Samra Origins Singapore
You can buy the Togetherness Blend and the limited-edition tumbler starting 26 August 2026 from Nespresso’s online store or boutiques across Singapore.
Unlike some collaborations where you have to wait after the announcement, this collection is already available in Singapore.
At S$14.20 for a sleeve, the coffee is the easiest way for fans to join in on the collaboration, especially if they don’t need another reusable tumbler.
The limited-edition design is likely to appeal to collectors and The Weeknd fans, especially with the Singapore concerts happening soon after the launch.
A coffee collaboration built around The Weeknd’s roots
The Samra Origins name gives this release a more personal story than a typical musician-branded product.
Tesfaye created Samra Origins as a tribute to his mother and her influence on his life. This family theme matches Nespresso’s focus for the Togetherness Blend, which is about sharing coffee as a ritual with others.
Nespresso sees both music and coffee as ways to bring people together. Leo Aizpuru, Nespresso’s Chief Marketing Officer, said the collaboration combines their focus on coffee with Tesfaye’s creative work and connects the product to his world tour.
For Singapore consumers, the main point is simple: this is a limited-edition Nespresso release linked to The Weeknd, arriving just before two big concerts, with an affordable capsule pack, a collectible tumbler, and a ticket draw.
What to know before buying
The Nespresso | Samra Origins Togetherness Blend will be available in Singapore from 26 August 2026 at S$14.20 for 10 capsules. The limited-edition travel tumbler costs S$30.
If you want to enter the concert ticket draw, remember that eligible purchases must be made between 26 August and 15 September 2026. Each S$60 spent must include either the Togetherness Blend or the SAMRA Origins Travel Iced Tumbler.
With The Weeknd performing at the National Stadium on 2 and 3 October, this release comes at the perfect time for local fans—even for those whose interest in celebrity collaborations usually stops at their morning coffee.
