IRVINS has joined forces with Universal Products & Experiences (UPE) and Illumination to launch the IRVINS x MINIONS Salted Egg Cornflakes Snack. This unique partnership brings together IRVINS’ signature salted egg flavor and the beloved Minions, aiming to redefine snacking with a touch of joy and mischief. The launch is timely, coinciding with the upcoming release of Illumination’s Despicable Me 4 on July 4th.
A Delight for Snack Enthusiasts of All Ages
The new snack, coated with IRVINS’ famous Dangerously Addictive salted egg yolk recipe in a kid-friendly version, features a delicious mix of crunchy cornflakes. Available in two sizes – 45g (5 sachets x 9g) priced at S$5.90 and 90g (10 sachets x 9g) priced at S$10.90 – these snacks come in vibrant yellow boxes adorned with Minions images and blue stripes. Perfect for on-the-go snacking, they also make an excellent gift for Minions fans.
The 90g box includes a Minions coloring kit, adding an extra element of fun for kids. Additionally, fans can purchase Minions Plush Keychains at S$7.90 each or S$15.90 for three with any snack purchase, while stocks last.
Exclusive Promotions and Contests
From June 17 to 27, early birds can preorder the Exclusive Bundle on eatirvins.sg, which includes 3x IRVINS x MINIONS Salted Egg Cornflakes Snacks (90g) and 3x Minions Plush Keychains for S$39.90. Furthermore, from July 4 to 31, fans can participate in the IRVINS x MINIONS Photo Contest by sharing a photo or video with IRVINS’ in-store Minions on Instagram or TikTok using the hashtag #IRVINSxMINIONS and tagging @irvins.sg. Three lucky winners will receive a prize gift set featuring a Minions 3D mug, Minions Bowl Set, Minions Cooking Pot, 2x Salted Egg Cornflakes Snack (90g), and a pair of tickets to Singapore’s amusement park.
Where to Find the IRVINS x MINIONS Snack
The IRVINS x MINIONS Salted Egg Cornflakes Snack is available at various locations across Singapore, including Orchard Gateway, Takashimaya, WestGate, Bugis Junction, VivoCity, Suntec City pop-up, Jewel Changi Airport, and all Changi Airport Terminals (1, 2, 3, and 4). The snack can also be purchased online at eatirvins.sg, Shopee, Lazada, and select marketplaces and supermarkets, while stocks last. International fans can also buy the 90g snack online.
