In an exciting new collaboration, Häagen-Dazs has partnered with Paramount Consumer Products to bring fans a taste of Parisian luxury inspired by the hit Netflix series Emily in Paris. Produced by Paramount’s MTV Entertainment Studios and created by Darren Star, the show has captured hearts worldwide, and starting from August 15th, this glamorous partnership will be available in Häagen-Dazs cafés, retail outlets, and online platforms like Redmart, Pandamart, and Grab across Singapore.
The partnership celebrates the shared transatlantic journeys of both Häagen-Dazs and Emily in Paris, with each originating in America, crafted in France, and beloved across the globe. The collaboration, themed #BeMoreEmily, invites fans to indulge in a limited-edition ice cream collection and participate in a series of experiences and social media challenges that capture the spirit of the show.
A Deliciously Chic Collection
At the heart of the collaboration is the limited-edition Emily in Paris & Häagen-Dazs ice cream collection, featuring the globally adored Strawberry flavor. This classic treat has been reimagined in stylish packaging that mirrors the elegance of the show. Whether you’re an avid fan of the series or simply enjoy the finer things in life, this flavour promises a luxurious taste experience.
For those visiting Häagen-Dazs cafés, the Strawberry Milkshake is a must-try. This indulgent beverage blends the signature creamy strawberry ice cream with whipped cream, creating a drink that embodies the effortless chicness of Paris.
Another highlight is the Mon Amour Paris Cake, a showstopper inspired by the style of Emily Cooper herself. Featuring layers of strawberry ice cream encased in smooth chocolate and adorned with chocolate pieces depicting iconic elements from the show—such as Emily’s beret, stylish heels, and the Eiffel Tower—this cake isn’t just a dessert; it’s a celebration of Parisian charm in every bite.
Experience the Glamour
Fans in Singapore can dive deeper into the world of Emily in Paris with a series of exclusive events and activations. From September 1st, customers who spend $30 or more can receive a limited-edition Emily in Paris and Häagen-Dazs tote bag—a keepsake that adds a touch of Parisian elegance to everyday life.
And for those looking to live like Emily, a social media challenge offers a sweet reward. Strike your best Emily pose, share it on Instagram tagging @haagendazssg, and receive a complimentary scoop of ice cream with your next purchase at Häagen-Dazs cafés between September 1st and 15th.
