BOMBAY SAPPHIRE’s ‘Saw This Made This’ campaign in Singapore transforms urban landscapes into inspirational canvases. Teaming up with top bars and photographer Yik Keat, the campaign offers unique cocktails inspired by city landmarks, beautifully captured through local talent’s lens. It’s a brilliant initiative that marries local culture with inventive mixology. Don’t miss experiencing these artistic creations—taste the essence of Singapore in a glass!
BOMBAY SAPPHIRE is calling on Singaporeans to discover the inspiration all around them with the launch of their global campaign, ‘Saw This Made This.’ This creative initiative invites people to see the Lion City as a gallery of endless inspiration.
Eight of Singapore’s top bars, known for their creative prowess in cocktail culture, have crafted unique cocktails inspired by iconic local landmarks. Each cocktail is a visual and flavorful tribute to a specific landmark, with stunning imagery captured by Singaporean urban photographer Yik Keat. The campaign, under the banner ‘Saw This Made This,’ also features cocktail photographs taken by local photographer Wei Ping. These creative concoctions will be available at participating bars over the next three months.
The ‘Saw This Made This’ campaign, launched globally in October 2022 in collaboration with visionary filmmaker Baz Luhrmann, encourages people to find and share the creative sparks in their everyday lives using the hashtag #SawThisMadeThis.
To bring this campaign to life in Singapore, BOMBAY SAPPHIRE invited bartenders from some of the city’s most celebrated bars to draw inspiration from familiar landmarks. These landmarks, interpreted through the lens of Yik Keat (@YK on Instagram), were transformed into unique cocktails. Wei Ping (@gluggony on Instagram), a renowned Singapore-based food and drink photographer, captured these cocktail creations.
The eight participating bars include Analogue, ATLAS, Employees Only, Elephant Room, Nutmeg & Clove, Sago House, Stay Gold Flamingo, and Writers Bar at Raffles Hotel Singapore. Each bar created cocktails inspired by iconic Singapore landmarks such as Gardens by the Bay, Marina Bay Sands, the Merlion, and the Singapore Flyer.
Cocktail enthusiasts can experience these BOMBAY SAPPHIRE-inspired creations by visiting the participating bars over the next three months. Don’t miss the chance to taste the unique cocktails at ATLAS Bar, available only until the end of July.
Join BOMBAY SAPPHIRE in celebrating creativity and seeing the Lion City through a new lens. Visit the participating bars and be inspired to capture and share your creative moments with #SawThisMadeThis.
