Asahi Super Dry, the renowned Japanese brewery, is ushering in the Lunar New Year with a touch of pixelated magic. In an exciting collaboration with Japanese pixel artist Hermippe, the brewery has launched a limited edition Pixel Art packaging design to commemorate the joyous occasion.
Pixel Dragon Takes Center Stage
Embracing the festive spirit of the Lunar New Year, Asahi Super Dry’s exclusive Pixel Art beer cans feature a mesmerizing pixel dragon illustration. The intricate design, created by award-winning artist Hermippe, is a celebration of creativity and innovation. These special cans are now available in the Asia-Pacific region, including Hong Kong, Mainland China, Taiwan, and Singapore.
From Pixels to Festive Cheers
The collaboration with Hermippe underscores Asahi Super Dry’s commitment to showcasing the vibrancy of modern Japan, where innovation seamlessly intertwines with reinvention. Pixel Art, originally rooted in Japan’s 1970s video game culture, has evolved into a modern form of expression that transcends digital boundaries. Asahi Super Dry sees this art form as a reflection of its progressive mindset.
Unleashing the Dragon’s Potential
Hermippe’s pixel dragon design symbolizes the ever-changing nature of modern Tokyo, mirroring Asahi Super Dry’s innovative and daring approach. Using the “mixel” technique, which combines various dot sizes to create complex illustrations, the design represents limitless artistic potential.
Forward-Looking Campaign Visuals
In line with the brand’s mission to inspire people to seek beyond the ordinary, the campaign key visual depicts a futuristic Tokyo cityscape with crisp lines, reminiscent of traditional Japanese painting and woodblock prints. The fusion of vibrant red and Asahi Super Dry’s iconic silver creates a festive atmosphere, elevating the limited-edition cans to cherished mementos.
Availability Across APAC
The exclusive Pixel Art Asahi Super Dry cans are now available in supermarkets, online, and select restaurants across the Asia-Pacific region.
