As the leaves turn and the air crisps, the Momiji Matsuri Fair at NEX, in partnership with Isetan, brings a slice of Japanese autumn right to the heart of Singapore. From the 5th to the 17th of November, the Level 1 Atrium at NEX transforms into a festival of fall colours and flavours, presenting over 30 celebrated Japanese brands. It’s more than a fair; it’s a festival of taste and tradition that beckons with both new offerings and returning favourites.
New Flavours to Savour
This year, the fair welcomes exciting additions like On Sugar and Hakata Yamadaya, enriching the spectrum of flavours. On Sugar debuts with its heavenly Mont Blanc Cream Donuts, a perfect blend of airy dough and rich chestnut cream. Meanwhile, Hakata Yamadaya offers a taste of Fukuoka with its traditional dango, adding a chewy texture to the sweet lineup.
The fair features savoury delights as well as sweets. Paired with Hokkaido Potato Fries, Rubicon’s Fried Chicken promises a crunchy, umami-packed experience. Feal’s signature Keema Curry Pie wraps rich, flavourful minced meat in a flaky golden crust, combining comfort with culinary craftsmanship for a heartier meal.
Sweet Endings and Fan Favourites
No visit to the fair would be complete without indulging in the sweets that capture the essence of autumn. The Yaki Odama Mitarashi Dango from Hakata Yamadaya offers a perfect end to any meal with soft, grilled rice dumplings coated in a sweet-savoury soy glaze. For those with a penchant for baked goods, On Sugar’s Sato-Kun cookies are delicious and adorably shaped like bears, making them a hit among the young and young-at-heart.
Long-standing favourites also return, ensuring that loyal patrons can enjoy the dishes they’ve come to love. Kamata Ramen’s offerings, from Shoyu to Miso, remain a staple, bringing Japan’s noodle soups’ rich, comforting flavours to Singapore. Seafood enthusiasts can delight in Ijima Shoten’s braised delights, featuring fresh, perfect-cooked fish.
A Toast to Autumn
Complementing the feast are beverages that range from the refreshing to the refined. Makotoya’s Sparkling Sake provides a fizzy, light accompaniment to any dish. At the same time, Sapporo Draft White and Black Beer offer a deeper dive into the art of Japanese brewing, with each sip promising a crisp finish.
Autumnal Treats to Try
The fair isn’t just about eating; it’s about experiencing. From Tokio’s apple crepes, which feature a variety of apples encased in thin, delicate crepes, to Bashodo’s Honzukuri Warabimochi, available in flavours like Matcha and Black Sesame, these treats are a testament to the versatility and depth of Japanese confectionery.
Why Visit the Momiji Matsuri Fair at NEX?
It’s more than just a food fair; it’s a cultural journey. Each stall offers a unique taste and a piece of Japanese culture, beautifully presented to engage all your senses. With each visit, you’re not just trying out different foods; you’re making memories, discovering new favourites, and maybe even starting a few autumn traditions.
So, mark your calendars for a trip to NEX this November. Whether you’re a die-hard fan of Japanese cuisine or a casual foodie looking to spice up your palate, the Momiji Matsuri Fair promises an enriching experience that transcends the ordinary. See you there!