Get your kids interested in ocean life with IKEA’s cute BLÅVINGAD collection. Packed to the brim with soft toys of kids’ favourite marine animals, aquatic textiles, submarine, and fishing games, as well as dreamy lighting; this collection will spark play and curiosity about the ocean across two age groups, from tots to young teens (3-7 years-old and 8+).
Much like the ocean, a child’s imagination is an immersive place of wonder. So, what are you waiting for? Dive right in and discover for yourself!
The idea behind this collection is based on findings from the IKEA Kids’ Advisory Panel 2020. Here, we learned that children are very concerned about pollution in the ocean, and the health and safety of marine animals.
Kids between 4-14 years old shared that they worry that their favourite ocean creatures like dolphins and whales are getting ill from eating plastic, which may bring about their premature extinction. Children want adults to listen to their fears because caring about the ocean is vital for the planet.
The BLÅVINGAD collection also fits into a broader IKEA belief that play is essential for a better everyday life at home. Through play, adults and children alike learn to connect, create, recharge, escape and explore. For kids, play is crucial for their development and growth. It’s how little ones learn to express themselves and discover the world.
At the heart of IKEA’s beliefs, is the idea that young voices deserve to be heard. The BLÅVINGAD collection aims to empower children in their efforts to raise consciousness about the ocean and that it inspires further learning about the marine world and all the wonderful creatures who live there.
The message behind BLÅVINGADcomes to life through the products that take small but significant steps to be more sustainable. From soft toy and cushion fillings to rugs and storage, a number of the products contain recycled polyester made from ocean-bound plastic (OBP) picked up from areas up to 50 km inland from our coastlines.
From the Kids’ Advisory Panel, IKEA learned which ocean creatures children from different countries like the most. They then used these findings to create five cute characters – a dolphin (the most popular animal across the panel), an orca, a blue whale, a turtle, and an octopus.
They also found out that children like particular animals for different reasons – the whale is cooperative; the octopus is flexible and the dolphin is intelligent. Keeping that in mind, they made sure that the BLÅVINGAD soft toys capture the unique qualities of each of the animals. They are the perfect cuddly companions for play and for comfort.
Check out the full collection and find the perfect products for your kids today.
