Tiger Beer and Monopoly join forces for SG60, offering over $600,000 in prizes, including gold bars, a car, and cruise credits. From supermarket buys to coffee shop pints, every Tiger Beer could be your lucky ticket. Celebrate Singapore’s 60th with a bold, fun twist on the Monopoly spirit.
Can a simple sip of beer change your luck? For Singapore’s 60th birthday, Tiger Beer has teamed up with Monopoly to launch the SG60 Play, Sip, Win campaign, handing out more than $600,000 worth of prizes, including gold bars, a car, and even cruise credits. This exciting promotion promises to stir up the kiasu spirit that defines how we celebrate every win, big or small.
A Toast to 60 Years of Singapore’s Progress
Tiger Beer has been an integral part of Singapore’s story since 1932, long before the country’s independence in 1965. To honour SG60, it is paying tribute to decades of courage and community with a Monopoly-themed adventure. Under the banner of “Our Roar, Our Way,” the campaign showcases how Singaporeans remain unapologetically bold, driven, and ready to seize opportunities.
How to Play the Tiger SG60 Monopoly Game
The Tiger SG60 Monopoly Play, Sip, Win promotion will run from July 1 to October 5, 2025, giving everyone 18 years of age and above a fair shot. It’s easy to take part: buy participating Tiger Beer products from hypermarkets, supermarkets, convenience shops, or online. After you sign up, upload your receipts to tigerbeersg60.com and collect your digital Property Cards. The thrill of completing a full set of properties could see you winning a BYD Seal Dynamic, a luxury watch worth $20,000, or a year’s supply of Tiger Crystal with a SMEG minibar fridge.
There is more. If you buy Tiger Beer at any Cheers or FairPrice outlet, you might get an instant Chance Card, which could bag you a surprise cash prize of $888. These are distributed randomly while stocks last, adding an extra layer of excitement to the hunt.
Coffee Shop Fans, You’re Included Too
If you prefer the laid-back feel of coffee shops, you’re covered. From 1 July to 31 August 2025, head to participating coffee shops, order Tiger Beer, and receive physical Property Cards on the spot. Prizes at these neighbourhood venues include 100g or 50g gold bars, cruise credits valued at USD800, and a luxury watch. It’s a modern twist on a classic pastime, blending the familiar Monopoly thrill with a cold pint among friends.
Catch the Roar Truck Before It Rolls On
To kick off this SG60 party, Tiger Beer is rolling out its “Our Roar, Our Way” Truck at two vibrant Singapore spots: Bugis+ on 3 July and New Bahru on 5 July. From 4 pm to 9 pm, you’ll find free beer, refreshing Tiger sorbet by Tom’s Palette, and interactive games, all designed to celebrate local pride. Those who register on-site even get a bonus digital Property Card to jump-start their Monopoly adventure.
Bringing the Fun to the Heartlands
Tiger Beer is not just limited to shopping malls. Following the launch, Monopoly-themed roadshows will appear at local coffee shops and supermarkets. This means you can enjoy the campaign even when having your favourite hawker meal, turning ordinary gatherings into a chance to win life-changing prizes.
A Celebration of Singapore’s Must-Win Spirit
Gerald Yeo, Marketing Director at Asia Pacific Breweries Singapore, summed it up perfectly: the campaign is about celebrating how Singaporeans “roar.” From the humble kopitiam to the high-stakes Monopoly board, the thrill of winning connects us all. It is a tribute to Singapore’s spirit of progress, never shying away from turning small wins into grand moments.
Conclusion
If you have ever wanted a reason to celebrate Singapore’s 60th birthday with more than just a toast, the Tiger SG60 Monopoly Play, Sip, Win promotion is worth a shot. Whether you join from a coffee shop or grab a can from the supermarket, this is a fun, uniquely Singaporean way to chase a dream prize and celebrate the boldness that makes us who we are. Why not gather your friends, raise a glass, and see where your Monopoly cards might take you?
