On, the Swiss sportswear brand, has launched its first flagship store in Singapore at Jewel Changi Airport. Spanning 9,300 square feet, this store offers an innovative retail experience with premium performance running gear, a community hub for runners, and a new chapter for On in Southeast Asia.
A Flagship Store Like No Other
This On store at Jewel Changi is not your typical retail space. Spanning 9,300 square feet, it offers an immersive experience that blends retail, innovation, and community. The store design draws inspiration from Singapore’s coastal running routes, celebrating both the city’s skyline and its natural beauty. From sleek curved surfaces to bright lighting, the store creates a welcoming space to explore On’s performance footwear and apparel.
Experience the “Dream On” Philosophy
The flagship store is designed to immerse visitors in On’s “Dream On” philosophy, which inspires customers to push their boundaries and experience the joy of movement.
One of the standout features is the Magic Wall, an interactive installation that enables customers to quickly find and try on shoes tailored to their specific needs. Whether you’re a seasoned runner or just starting, the wall allows you to quickly discover which pair of On shoes will enhance your performance. The store also features interactive displays highlighting On’s CloudTec® cushioning and Speedboard® technology, allowing customers to understand how these innovations enhance their performance.
Two Levels of Innovation and Style
The store has two distinct levels:
- Level 1: Performance Zone: Focused on On’s high-performance running shoes and technical apparel, featuring models like the Cloudmonster and Cloudrunner, along with exclusive collections such as the Zendaya x On range.
- Level 2: Lifestyle & Expansion Zones: Showcasing On’s lifestyle products, including tennis gear co-designed with Roger Federer, everyday footwear like the Cloudtilt, and travel-ready models like the Cloudultra and Cloudrock. On also introduces a kids’ collection, marking the brand’s expansion into family-friendly offerings.
Each level is designed to provide an exceptional shopping experience while educating visitors about On’s innovations.
More Than a Store: A Community Hub for Runners
On’s flagship store goes beyond retail by acting as a community hub for the local running and fitness scene. The store will host weekly group runs, training sessions, and workshops on running form and injury prevention. This aligns with On’s mission to ignite the human spirit through movement, offering a space where people can connect and push their limits together. The On Run Club Singapore will also call the store its home, providing a community space for runners to meet and train.
The Significance of Singapore for On’s Regional Expansion
Singapore plays a crucial role in On’s strategy for Southeast Asia. Known for its vibrant fitness culture, Singapore is the perfect environment for On’s expansion in the region. The opening of this flagship store at Jewel Changi Airport reflects On’s commitment to offering a premium retail experience and strengthening its connection with local runners and athletes. It marks a milestone in On’s journey to becoming a leading brand in performance sportswear across Southeast Asia.
Convenient Location and Opening Hours
Located at Jewel Changi Airport, the On store is easily accessible to both locals and tourists. The airport is a popular shopping destination, and the On store is open every day from 10 am to 10 pm, providing ample time for visitors to explore the store’s offerings.
Whether you’re looking for the latest in running technology, joining a community event, or simply discovering what makes On special, this flagship store is sure to impress.
Final Thought
On’s flagship store at Jewel Changi Airport is more than just a place to buy shoes; it’s a celebration of movement, innovation, and community. Whether you’re a competitive runner or someone who loves a good pair of shoes, On’s immersive experience will inspire you. Visit the store today and join the movement.
Ready to discover your perfect pair of running shoes? Visit the On flagship store at Jewel Changi and explore a world of innovation, performance, and community.
