Magnum and Hasbro launch Magnum City Monopoly in Singapore with two new indulgent ice cream flavours. Unlock stylish collectibles, limited-edition board games, and luxury prizes until 30 June. Taste, collect, and win with every bite in this ultimate flavour-meets-fun collaboration.
What if your next ice cream could lead to a luxury staycation, a designer shopping spree, or even a one-of-a-kind chef’s experience?
That’s exactly what’s happening now in Singapore, thanks to a deliciously playful partnership between Magnum and Hasbro. This season, they’ve teamed up to launch Magnum City Monopoly, a limited-time promotion that blends indulgence, collectables, and exclusive rewards — all through your favourite ice cream.
Let’s unwrap everything you need to know about this exciting campaign until 30 June 2025.
Where Indulgence Meets Imagination
Magnum, the global icon of pleasure, joins forces with Hasbro, the creators of the world’s most beloved board game, to present Magnum City Monopoly. This unique Singapore-exclusive campaign lets you collect, play, and win through ice cream purchases.
Here’s how it works:
Spend at least $45 on Magnum ice creams, including one multipack of either new flavour, and you’ll receive a travel-sized Magnum City Monopoly board game as a gift with purchase. This collectible is only available while stocks last and exclusively from participating retailers.
Participating stores include:
- Cold Storage
- Giant
- FairPrice
- Sheng Siong
- RedMart
- Prime
- Selected petrol stations
This isn’t just another board game — it’s your entry to a world of taste, style, and possibly even a luxury prize.
The Main Attraction: Two Irresistible New Flavours
To celebrate the launch of Magnum City Monopoly, two luxurious new Magnum ice creams have been introduced across Singapore:
Magnum Double Hazelnut
This crunchy, creamy masterpiece is encased in thick white cracking chocolate with caramelised hazelnuts, pistachios, and almonds. The hazelnut ice cream inside is marbled with a salted hazelnut swirl—rich, textured, and full of indulgence.
Magnum Strawberry Panna
This one is for fruit lovers — luscious ice cream with real strawberry bits, covered in thick chocolate and infused with creamy panna cotta flavour. It’s sweet, smooth, and refreshingly gourmet.
Both flavours are available as single sticks and multipacks, perfect for solo indulgence and group gatherings.
Golden Chance Cards: Unlock Luxe Experiences
Hidden inside select Magnum City Monopoly board games are only 10 Golden Chance Cards — and these rare finds unlock luxurious real-world rewards worth up to $3,500 each.
Lucky winners will enjoy:
- A beach club getaway at +Twelve (worth $1,800)
- A shopping spree at Takashimaya (worth $2,000)
- Fine dining at Born restaurant (worth $2,000)
- A private chef experience with Justin Quek (worth $3,500)
- A luxury staycation at The Warehouse Hotel (worth $1,000)
This isn’t just a game night—it’s a chance to turn dessert into a dream experience.
Collect in Style: Magnum City Bag Straps
Beyond the ice cream and board games, Magnum and Hasbro have also released a limited-edition line of Magnum City Bag Straps, which are available exclusively at 7-Eleven.
Themed around:
- The Traveller
- The Adventurer
- The Homebody
Each blind pack contains one collectable strap, and select packs include exclusive patches to elevate your fashion game. To redeem, simply purchase four Magnum ice cream sticks, including at least one new flavour.
Stylish, mysterious, and highly Instagrammable, these straps add a unique touch of indulgence to any everyday outfit.
Why Singaporeans Are Loving Magnum City Monopoly
Singaporeans are always up for a good deal, but this campaign offers much more. From limited-edition collectables and new flavours to lifestyle prizes, Magnum and Hasbro have created a full-on sensory and interactive experience.
It’s not just a campaign. It’s a celebration of taste, style, and play — wrapped into every Magnum bar.
Tips to Maximise Your Magnum Monopoly Experience
- Start early: Items are only available while stocks last.
- Buy smarter: Shop at eligible retailers to hit the $45 minimum.
- Mix flavours: Try both new Magnum flavours for a fuller experience.
- Collect with friends: Trade bag straps or double your chances at a Golden Chance Card.
- Stay updated: Follow Magnum Singapore for prize winner updates and restocks.
Final Thoughts: It’s Game On With Magnum and Hasbro
From luxurious flavours to stylish accessories and high-value rewards, Magnum City Monopoly is one of Singapore’s most exciting ice cream campaigns in years.
Whether you’re a long-time Magnum fan, a Monopoly enthusiast, or someone who loves a sweet surprise, this collaboration between Magnum and Hasbro brings a whole new meaning to indulgence.
So, grab your spoons, head to your nearest store, and start collecting — because every Magnum could be your ticket to the next big win.
Have you played your Magnum City Monopoly today?
