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A trio of images showing different pairs of models wearing Levi's clothing, including jeans, t-shirts, and jackets, posed against a plain background.
  • 40 and Beyond
  • Reviews

Levi’s Welcomes the Year of the Dragon with a Stylish Lunar New Year Collection

  • Lucas Koh
  • 5 January 2024
  • 2.7K views
  • 2 minute read
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  1. Dragon-Chic Denim Delight
  2. Women’s Elegance in Denim
  3. Men’s Urban Edge in Denim
  4. Beyond Denim Elegance
  5. Availability and Pricing

As the Lunar New Year festivities approach, Levi’s is set to kick off the Year of the Dragon with a bang, introducing a dazzling Lunar New Year Collection that seamlessly blends tradition and trend, promising to bring both good fortune and style to fashion enthusiasts.

Dragon-Chic Denim Delight

Embracing the concept of jiē lóng, meaning “welcome dragon,” Levi’s has curated an exquisite collection featuring denim tops and bottoms adorned with special details. A unique red tab on the pocket and a custom leather back patch showcasing intricate dragon artwork and gold lettering distinguish this Lunar New Year line. The collection pays homage to the Year of the Dragon with features such as contrast color stitching, gold eyelets and shanks, and specially designed papercut graphics.

Lemon Film - Levi’s Welcomes the Year of the Dragon with a Stylish Lunar New Year Collection
Lemon Film - Levi’s Welcomes the Year of the Dragon with a Stylish Lunar New Year Collection
Lemon Film - Levi’s Welcomes the Year of the Dragon with a Stylish Lunar New Year Collection

Women’s Elegance in Denim

For fashion-forward women, the collection introduces the Gold Selvedge 501 jeans, High Rise Boyfriend jeans in both Selvedge denim and a lighter indigo wash, and the Pleated Baggy paired with a Collarless Trucker in a coordinating rinse.

Lemon Film - Levi’s Welcomes the Year of the Dragon with a Stylish Lunar New Year Collection
Lemon Film - Levi’s Welcomes the Year of the Dragon with a Stylish Lunar New Year Collection

Men’s Urban Edge in Denim

Men can make a statement with the dark-rinse Relaxed Fit Trucker or the Jackson Worker, while denim bottoms include the Gold Selvedge 501 jeans, the 512 Slim Taper, the 502 Taper in an indigo wash, and the 568 Stay Loose Carpenter. Elevate the look with dragon-themed accessories, such as a dark-wash Denim Bucket Hat embroidered with a dragon and Levi’s Red Tab, and a Denim Tote featuring red leather detailing.

Lemon Film - Levi’s Welcomes the Year of the Dragon with a Stylish Lunar New Year Collection
Lemon Film - Levi’s Welcomes the Year of the Dragon with a Stylish Lunar New Year Collection

Beyond Denim Elegance

Explore an extensive range of tees and tops for both men and women, all showcasing the Dragon-inspired Levi’s logo. Men can choose from the Short-Sleeve T-Shirt, Batwing T-Shirt, Polo Shirt, and Hoodie, while women can indulge in the Short-Sleeve Graphic T-Shirt, Polo Shirt, Batwing T-Shirt, and Cropped T-Shirt.

Availability and Pricing

The Levi’s Lunar New Year collection, priced between S$44.90 to S$249, is now available for purchase online and in Levi’s stores islandwide. Embrace the spirit of the Year of the Dragon with Levi’s and welcome the Lunar New Year in style.

Lemon Film - Levi’s Welcomes the Year of the Dragon with a Stylish Lunar New Year Collection
Lucas Koh

A young, witty Gen Z gamer named Lucas decodes youth culture and bridges generational gaps at Lemon-Film. He curates stories that resonate with young hearts and skilfully navigates the latest gaming arenas, making him the voice every millennial wishes they had.

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