Starbucks is collaborating with New York-based lifestyle brand, Kate Spade New York, to introduce unique limited-edition merchandise across Asia. This is the second collaboration between the two global brands following the success of the 2020 holiday collection.
The new Starbucks X Kate Spade New York collection includes four vibrant designs that embody the whimsical spontaneity of New York City–the beloved home of Kate Spade New York–bringing the fun-filled daily elements of NYC to Asian customers.
The collection features the brand’s signature colourful dots and stripe designs in green and pink, a joyous strawberry print, as well as classic, yet playful New York-inspired elements that are sure to spark joy. The product lineup includes drinkware such as a travel tumbler, stainless-steel tumbler, mug, flask-inspired plastic water bottle, and lifestyle accessories including a pouch, luggage tag, tote bag, umbrella, and more.
“This new collection incorporates both brands’ shared belief that creating meaningful moments of connection can spark joy and brighten your every day,” says Erin Silvoy, Vice President, Product and Marketing, Starbucks Asia Pacific.
The designer collaboration will be available at select Starbucks stores across Singapore. Starbucks Rewards Gold Members will be able to exclusively preview and shop the collection first on 15 March before the collection is available to the general public on 16 March.
