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A collection of CASETiFY designer smartphone cases displayed on a red background.
  • Reviews
  • Tech

Introducing ‘The BTV Hotel’: A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY

  • Lucas Koh
  • 9 March 2024
  • 5.9K views
  • 2 minute read
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Beyond The Vines collaborates with CASETiFY, marking the latter’s first design studio collaboration in Southeast Asia. ‘The BTV Hotel’ collection blends home comforts with avant-garde design, offering a glimpse into ‘A World Beyond’. Dive into luxury with phone cases, tech accessories, and merchandise, available from March 15.

Beyond The Vines, a multidisciplinary design studio from Singapore has unveiled a groundbreaking collaboration with the prestigious lifestyle brand CASETiFY. This partnership marks CASETiFY’s inaugural design studio collaboration collection in Southeast Asia, signalling a significant milestone in the region’s design and lifestyle scene.

Dubbed ‘The BTV Hotel’, the Beyond The Vines x CASETiFY collaboration introduces a mesmerizing collection that seamlessly blends the comforts of home with avant-garde design, offering a sneak peek into ‘A World Beyond’. The BTV Hotel encapsulates an immersive vacation experience, inviting the community to check in, relax, play, and bask in a true sense of belonging.

Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY

Drawing inspiration from the quintessence of a boutique hotel experience, the BTV Hotel collection reflects tranquil luxury, meticulous attention to detail, and an intimate ambience conducive to relaxation and leisure. It is a tribute to the art of travel, with every design element, from porter hats to concierge desks, encapsulating a well-appointed hotel’s timeless allure and comfort.

The collection features an array of phone cases, each meticulously crafted to cater to individual preferences. From the BTV Hotel Phone Case to the BTV Poolside Phone Case and the BTV Multi Heart Phone Case, customers can select from a diverse range of designs tailored to their needs.

Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY
Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY
Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY
Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY
Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY
Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY

Additionally, tech accessories such as Cardholder Stands and AirPods Cases are available in captivating BTV Elements and BTV Multi Heart designs.

Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY
Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY
Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY

Complementing the collection is a range of merchandise, including T-shirts, Water Tumblers, Key Tags, and Bedroom Slippers, all designed to enhance the homely experience.

The Beyond The Vines x CASETiFY collaboration transcends boundaries, merging utility with contemporary design to seamlessly integrate the comfort and familiarity of The BTV Hotel into daily living.

For those eager to immerse themselves in the BTV Hotel experience on the go, the collection offers wallpapers featuring six captivating designs. These wallpapers can be effortlessly obtained through a simple screenshot and will be accessible on Beyond The Vines’ Instagram highlights.

Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY
Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY
Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY
Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY
Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY

The Beyond The Vines x CASETiFY products range from SGD50 to SGD99, while the Beyond The Vines merchandise ranges from SGD18 to SGD79. The collection will be available online and at selected retail stores starting on March 15th at 12 PM (GMT +8).

Lemon Film - Introducing 'The BTV Hotel': A Fusion of Design and Lifestyle by Beyond The Vines and CASETiFY
Lucas Koh

A young, witty Gen Z gamer named Lucas decodes youth culture and bridges generational gaps at Lemon-Film. He curates stories that resonate with young hearts and skilfully navigates the latest gaming arenas, making him the voice every millennial wishes they had.

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I found one of the quirkiest little spots in Joo Chiat 👀

Heartware Store & Gallery is currently hosting Japanese artist Choibusu’s first solo exhibition in Singapore, featuring 500+ handmade “ugly-cute” keychains. Think sushi, snails, wisdom teeth and all sorts of wonderfully weird characters. 😂

There are also vintage Japanese toys, 3D-printed lamps, colourful merch and plenty of random treasures to discover.

📍 Heartware Store & Gallery
350B Joo Chiat Road
📅 Till 13 Sep 2026
🎟️ FREE entry

Save this for your next Joo Chiat adventure!

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