While many instant coffee today has a variety of flavored selections, I have stop purchasing them because they lacks the taste, boldness and aroma of real coffee. For the past two years, I have been purchasing coffee beans, grind them and dripped them over paper filter at home. Late last year, Super Group has launched their new instant coffee to the public. Since in the 1980s, Super Group has been a pioneer in 3-in-1 instant coffee. Today rather than creating new flavors of instant coffee, Super Group wants us to rethink about instant coffee by improving the technique of processing them. With this, ESSENSO™ MicroGround Coffee is born.
The Essence Of ESSENO™ MicroGround Coffee
Packed in dark and premium packaging, ESSENSO™ MicroGround Coffee comes with selections of 3-in-1 and 2-in-1. Each selection is packed with 25 easy to strip off sticks. What makes ESSENSO™ MicroGround Coffee so fascinating is the combination of super fine 100% Arabica coffee beans and premium Arabica instant coffee. The technology behind is rather simple. As oxygen and heat degrades the taste and flavor of coffee beans, ESSENSO’s Arabica beans are finely grinded in ultra low temperature and oxygen-free environment. Grinding produces heat. Therefore these coffee beans are grinded at very low speed. This taste preservation technique is called the MicroPlus™ Technique. To complete up the whole ESSENSO™ MicroGround package, the finely grounded Arabica coffee beans and Arabica instant coffee are fused together, creating a unique coffee experience on our tastebuds.
On a closer look, ESSENSO™ MicroGround Coffee powder looks like any ordinary instant coffee. As for the taste, there are significant differences between the usual instant coffee and ESSENSO™ MicroGround Coffee. The ESSENSO™ MicroGround Coffee is much smoother, low acidity and richer in coffee taste. It is a great choice for your quick caffeine fix for the day at work or home. The ESSENSO™ MicroGround coffee 3-in-1 and 2-in-1 are each priced at $7.20 and is available at all major supermarkets and convenience stores in Singapore.
