Dyson is pushing the boundaries of beauty technology with the launch of Dyson Chitosan and the latest Dyson Airwrap i.d., both designed to revolutionize hair care and styling. With these innovations, Dyson aims to elevate user experiences while ensuring the highest standards of performance and hair health.
Dyson Chitosan: A Fusion of Haircare and Styling
Meet Dyson Chitosan, a cutting-edge haircare-meets-styling range that promises all-day hold, movement, and shine. The secret lies in its innovative use of Triodetic technology, which forms a flexible web of bonds that maintains your hairstyle while allowing natural movement.
At the heart of this range is Chitosan, a powerful ingredient derived from oyster mushrooms. This naturally occurring substance is responsible for the structural integrity of fungi, providing the strength and flexibility necessary to keep your hair in shape.
The Dyson Chitosan range is available in two formats:
- Pre-style Cream: Offered in four variants, each tailored to different hair types and conditioning needs for optimal results.
- Post-style Serum: Designed to hold, hydrate, and define, perfect for finishing touches.
What sets Dyson Chitosan apart is its precision dosing feature. Encased in refillable packaging developed in-house, the range allows users to experience the benefits of controlled application, reducing product waste and ensuring consistent results. An integrated NFC chip provides users with easy access to usage instructions and refill options.
Dyson Chitosan is engineered to work seamlessly with Dyson’s hair styling tools, including the Dyson Supersonic Nural hair dryer, Dyson Airstrait straightener, and Dyson Airwrap multi-styler. This synergy ensures long-lasting hold, natural movement, and radiant shine, regardless of your hairstyle.
Available in Singapore starting September 2024, Dyson Chitosan products will retail at SGD79 each and can be purchased at Dyson Stores or online.
The Dyson Airwrap i.d.: Next-Level Styling with Intelligent Design
The new Dyson Airwrap i.d. multi-styler and dryer takes personalized styling to a whole new level. This advanced tool is the only connected multi-styler that delivers flawless curls with just the push of a button, all while protecting hair from heat damage.
The Airwrap i.d. features the i.d. Curl technology, a personalized curling sequence that guides users step-by-step through the process of creating the perfect curl every time. With Bluetooth wireless connectivity, the device offers a customized experience via app-driven features, ensuring precision and ease of use.
Three new attachments have been introduced to enhance styling versatility:
- Conical Barrel: A 30mm body tapering to a 20mm tip, ideal for creating defined curls closer to the roots.
- Wave + Curl Diffuser: Offers two airflow modes for adding volume, texture, or enhancing natural hair shapes.
- Blade Concentrator: Provides focused airflow for precision styling, perfect for creating bends and flicks.
The Dyson Airwrap i.d. will also be available in Singapore by September 2024, priced at SGD859.
