BreadTalk, Singapore’s award-winning homegrown bakery, is celebrating its 23rd July anniversary! Since its humble beginnings in 2000, BreadTalk has delighted customers with its diverse and innovative range of baked goods. In honour of this milestone, BreadTalk is launching a month-long celebration filled with new anniversary creations, irresistible promotions, and limited-edition merchandise. Join in the delicious fun and indulge in the delightful offerings from BreadTalk throughout July!
A Journey of Quality and Innovation
From its inception, BreadTalk has been dedicated to delivering exceptional quality and value to its customers. The brand has continuously honed the art of baking to conjure up delectable and innovative creations. Over the past 23 years, BreadTalk has captured the hearts and palates of many with its commitment to diversifying and pushing the boundaries of traditional baked goods.
Exclusive 23rd Anniversary Line-up
As part of its birthday celebrations, BreadTalk’s team of pastry chefs has crafted a wide selection of scrumptious new bakes and crowd-pleasing favourites. Whether you’re a fan of European-style bread or decadent cakes, there’s something for everyone to enjoy.
European-style Bread
BreadTalk is introducing two new additions to its range of European-style bread. The Flaxseed Bread 亚麻籽欧包 ($1.60) is a wholesome and hearty loaf generously studded with golden flaxseeds, while the Cocoa Chip Bread 可可软欧包 ($1.60) is a winsome creation dotted with chocolate chips. From 1 to 16 July, these new breads will be available for the unbeatable price of just $1 each (U.P. $1.60).
Heavenly Cakes
No birthday celebration is complete without cake, and BreadTalk has three ethereal creations to indulge in. The Angel Cake 天使蛋糕 ($1.80) is a pillowy soft delight with layers of vanilla and chocolate chiffon sandwiching a velvety buttercream. The Banana Cake 香蕉蛋糕 ($1.80) is a humble traditional favourite elevated with luscious buttercream between moist banana cake layers. And for all the chocolate lovers, the Chocolate Light Cheesecake 巧克力轻乳酪 ($12.80) is a cacao-enriched rendition of the much-coveted soft Japanese cheesecake. During the anniversary month, these light and fluffy cheesecakes can be enjoyed at a special price of $10 each (U.P. $12.80).
Box Cakes
BreadTalk’s collection of Box Cakes is expanding with an enticing addition. The Kopimisu Kopi 米苏 ($11.80) is a unique twist on the quintessential tiramisu infused with the aromatic essence of freshly brewed Nanyang kopi. It joins signature flavours like Chantilly Box 珍多丽盒 ($11.80) and Dark Forest Gateau Box 黑森林盒 ($11.80). During the anniversary period, customers can purchase two box cakes for a promotional price of $16 (U.P. $11.80 each).
Thye Moh Chan Delights
Indulge in the perfect tea time accompaniments from Thye Moh Chan, a renowned traditional Teochew bakery with 80 years of expertise in handcrafted baked goods. The Gula Melaka Pineapple Pastry 椰糖旺梨饼 (5pcs) ($12) offers a delightful blend of caramelized notes from gula melaka and the tangy brightness of grated pineapple enveloped in a buttery pastry.
Complementing this treat is the crunchy and nutty Walnut Cookie 核桃酥 (6pcs) ($9.80), handcrafted based on a proprietary recipe with walnuts and a sprinkling of white sesame seeds. Enjoy these irresistible bites at just $7.80 per box with any purchase.
Anniversary-Exclusive Promotions
In addition to the mouthwatering creations, BreadTalk offers unbeatable promotions throughout July. These promotions will surely delight loyal fans and entice new customers to experience the delicious offerings of BreadTalk.
Flosss 松松 Special
The iconic Flosss 松松 bun, topped with savoury pork floss, has been a staple at BreadTalk since 2000. From 25 to 31 July, the bestselling range of Flosss buns, including the original Flosss and Fire Flosss, will be available at an attractive price of $10 for 6 buns.
Palmier French Pastry Promotion
Indulge in the delicate and buttery goodness of the Palmier French Pastry 法国蝴蝶酥 ($8). BreadTalk offers a 1-for-1 promotion on the Palmier French Pastry and the Earl Grey Palmier French Pastry 伯爵 茶蝴蝶酥 ($10.80). The delightful White Chocolate Sandwich Cookie 物语恋人 ($10.80) is also included in this promotion. Be spoilt for choice and enjoy these delectable pastries at irresistible prices.
Assorted Cake and Pudding Deals
Throughout July, BreadTalk is offering various promotions on their cakes and puddings. From chiffon cakes to marble buns, there’s something for everyone’s taste buds. Choose from flavours like Gula Melaka and Choc Chip for the chiffon cakes and Chocolate or Kaya for the marble buns. Additionally, customers can enjoy special prices on steamed cakes, muffins, and assorted puddings. These irresistible deals are available for the entire month, so treat yourself to these delectable treats.
Beverage Bonanza
Quench your thirst with BreadTalk’s beverage promotion. Choose from a selection of Oatside and Ito En drinks, including flavours like Original, Chocolate, Coffee, Jujitsu Yasai, and Ichinichibun Yasai. You can purchase two beverages for just $3 during the anniversary month.
Limited-Edition Anniversary Merchandise
To make the celebration even more special, BreadTalk is launching limited-edition anniversary merchandise. The adorable Song Song Plushie, featuring BreadTalk’s mascot with its iconic ‘floss’ hairstyle, will be available at all BreadTalk outlets from mid-July. Customers can also try their luck and catch their mini Song Song plushie at selected BreadTalk Funclaw outlets. This cuddly toy comes with a tag for discounts on selected cakes and cookies, which can be redeemed from 1 July to 31 December. Participate in BreadTalk’s social media contest and giveaway to win $100 BreadTalk vouchers and 188 Funclaw tokens.
Snap a Pic and Win
BreadTalk invites all customers to take a photo with the Song Song Mascot, which can be found at selected outlets. By posting the picture on Instagram, tagging @breadtalksg, and including the hashtag #Celebrating23, you will stand a chance to win $50 cash vouchers. So pose with the adorable mascot and capture the joyous moments of BreadTalk’s 23rd-anniversary celebration.
OCBC Collaboration
BreadTalk is partnering with OCBC Bank to offer an exclusive promotion for OCBC cardholders. Enjoy $2 off your purchases with a minimum spend of $15 when you pay with any OCBC Credit or Debit Card or use the OCBC Digital app’s Scan & Pay feature on weekends from 1 to 31 July 2023. This collaboration is a perfect opportunity to savour BreadTalk’s delicious treats while enjoying exclusive savings.
Conclusion
Join BreadTalk in celebrating 23 years of delicious fun! Indulge in their exclusive anniversary creations, take advantage of the irresistible promotions, and bring home limited-edition merchandise. BreadTalk’s commitment to quality and innovation has made them a beloved bakery brand in Singapore and beyond. Take advantage of the chance to experience the delectable treats that BreadTalk has to offer. Visit your nearest BreadTalk outlet throughout July and join in celebrating their 23rd anniversary!
