Minimalism is a beautiful visual art where the principle of less is more exist. I don’t blog about fashion products, but this time, I am making an exemption to share with my readers about MVMT. Known as MOVEMENT, MVNT has now grown to be a large fashion brand name when comes to the wrist watches, eye glasses and accessories.
Founded in June 2013, two young men shared a great vision together about the world of fashion and style. These two young entrepreneurs are Jake Kassan and Kramer La Plante. Jake happened to be a college drop out while Kramer La Plante was just a semester away from getting his degree.
So, why did Jake Kassan drop out from college? Well, he explained that he was taught and asked to do paper work during his college days. With pressing financial need and burning desire to dive into the world of fashion, his dreams weren’t fulfilled inside the classroom. Hence, he dropped out from college.
Additionally, Jake Kassan was motivated by his father who runs his own credit report business which was later destroyed in 2008 by the recession.
MVMT watch was designed with the consumer interest at heart. Kassan and Plante believe that to keep up with fashion and style; no one needs to “break the bank”. MVMT watches are made to be affordable and stylish. For their business model, the two entrepreneurs have decided to use direct-to-consumer model instead of wholesale.
I have been eyeing on MVMT watches for years because I love their minimalistic watch design. Unfortunately, I couldn’t get them in Singapore, and there are many fake MVMT watches sold online. Last month, I decided to make my first purchase of MVMT watches from their official website, www.mvmtwatches.com.
I have purchased MVMT’s 45mm Chrono White Caramel (SGD 190) and 22mm interchangeable Black Leather strap with Gold Buckle (SGD 50). With purchase over SGD 75, I am entitled to free shipping. After waiting for five days, I have finally received my purchases from the United States. Worth the wait!
Let me start with MVMT’s packaging. Premium is the first thing that comes to my mind when I first held it. It’s that exterior leather-feel that make this packaging special. Inside the black box sits the MVMT 45mm Chrono White Caramel. The brushed shiny stainless steel casing and 100% genuine leather straps will bring out the style and character of any men who wear it. I just can’t stop looking at this beautifully crafted watch.
The 45mm Chrono White Caramel is an incredibly good looking wrist watch with an astonishing design. The overall proportion of the watch design gives it a modern vibe. It has a case size of 45mm, case thickness of 12mm and interchangeable strap width of 22mm. It is a battery powered six hand chronograph with hardened mineral crystal glass and 5 ATM water proof. Well made, MVMT!
I have also purchased an extra 22mm interchangeable Black Leather strap with Gold Buckle for this analogue watch. By buying an extra leather strap with other colour, I have more room to suit my outfit of the day or OOTD.
MVMT has been in this for barely four years and had already made over $60 million in 2016. It is simply amazing how two Indiegogo crowd funding campaigns back in June 2013 can make this fashion company so successful and influential today. Everyone who has purchased MVMT watches will never stop talking positively about its quality and affordability.
Now it’s your turn to make a statement about this watch; get one first and have an excellent experience of fashion and style. You do not have to worry about the cost because it is affordable. It is time for you to experience wrist watch at it best.