On August 7th, The Ordinary made its debut into the body care category with a global launch, introducing three new products designed for all skin types and tones. Known for its science-driven and accessible skincare formulations, The Ordinary is now extending its expertise beyond facial care with the release of Salicylic Acid 0.5% Body Serum, Niacinamide 5% Face & Body Emulsion, and Natural Moisturizing Factors + Inulin Body Lotion. These new products highlight some of the brand’s most popular ingredients, including Salicylic Acid and Niacinamide, while also introducing a new ingredient, Inulin.
The Ordinary’s foray into body care was driven by consumer feedback. After numerous requests for products that could also be used on the body, the brand recognized the growing demand for comprehensive skincare that treats the body with the same attention as the face. Research from Google Trends and Meta has shown a 1,025% increase in searches for body skincare and an 845% rise in body care searches since December 2023, signaling a significant shift towards what’s being called the ‘skinification’ of the body. The Ordinary’s new line aims to meet this demand, allowing consumers to prioritize body care in their routines.
Salicylic Acid 0.5% Body Serum
Retail Price: SGD $30.00
Expanding on the success of their Salicylic Acid facial products, The Ordinary introduces the Salicylic Acid 0.5% Body Serum. This lightweight, exfoliating serum is formulated to improve skin clarity by targeting pore congestion and smoothing skin texture. With 0.5% Salicylic Acid, it offers gentle exfoliation, promoting the natural shedding of dead skin cells and helping to prevent blemishes. Designed specifically for use on the body, this serum is ideal for those looking to enhance their body care routine with a trusted ingredient.
Niacinamide 5% Face & Body Emulsion
Retail Price: SGD $28.00
Responding to customer demand for a lower concentration of Niacinamide, The Ordinary presents the Niacinamide 5% Face & Body Emulsion. This lightweight, multifunctional formula is designed to even out skin tone, enhance radiance, and smooth texture across both the face and body. With a 5% concentration, it’s gentle enough for sensitive skin while still delivering effective results. The formula has been tested for use on all skin tones, ensuring its suitability for everyone. Perfect for targeting dark spots and uneven skin tone, this emulsion provides a versatile addition to your skincare regimen.
Natural Moisturizing Factors + Inulin Body Lotion
Retail Price: SGD $30.00
The Natural Moisturizing Factors + Inulin Body Lotion introduces Inulin, a prebiotic ingredient that supports the skin’s natural microbiome and helps maintain barrier hydration. This lightweight body moisturizer is designed to provide immediate and long-lasting hydration, leaving the skin feeling softer and smoother. Formulated with skin-identical Natural Moisturizing Factors, this lotion strengthens the skin barrier and reduces the appearance of dry, flaky skin by 70%, ensuring hydrated, radiant skin even after washing.
Availability
These new body care products from The Ordinary will be available at Sephora stores and the Sephora Online Store starting August 21st. The Ordinary continues its commitment to offering accessible, science-backed skincare, now extending its reach to body care, allowing everyone to enjoy high-quality products for both face and body.
