Nike is set to inspire and empower athletes through its “Win On Air” Experience at Nike Orchard Road. This unique event features a series of moments and services, highlighted by a two-story athlete hologram spectacle powered by Nike Air.
Located in Singapore, Nike Orchard Road is more than just a store; it’s a sports hub created to serve athletes of all ages, helping them turn their ambitions into reality. Partnering with GMG, a global retailer and distributor, this three-level, 28,000-square-foot store is the largest Nike store in Asia outside of China.
The “Win On Air” athlete hologram spectacle will showcase the power of Nike Air on the façade of the store’s atrium. It features renowned athletes such as Kylian Mbappé (Football), Sha’Carri Richardson (Track & Field), and Victor Wembanyama (Basketball), who will be displayed wearing the Air Zoom Mercurial Superfly 10 Elite, Air Zoom Maxfly 2, and Air Zoom G.T. Hustle 3, respectively. These shoes incorporate Air Zoom innovation, re-engineered to optimize energy return across multiple sports, and are designed to help athletes break barriers at the summer games in Paris.
During the “Win On Air” Experience, Nike Members can access exclusive in-store events and services inspired by Nike Air through the Nike App. Highlights include the Run Swoosh Session on July 13, which will bring together the local running community for a 5-kilometer run, and the Swoosh Studio offering audio-guided or coach-led treadmill experiences until July 31. Both events give Members the chance to trial the new Nike Pegasus 41 Blueprint.
Additionally, the Nike By You customization experience will feature exclusive “Win On Air” and “Air Studio” collections for a limited time. These designs, which can be customized on t-shirts and hats, are created in collaboration with Singaporean artist Teo Chong Wah, capturing the playful spirit of athletic prowess and the dynamic energy of athletes.
Nike Orchard Road is located at 268 Orchard Road, Singapore. The “Win On Air” athlete hologram spectacle will be held from July 13 to 15 at 8:15 PM, 9:15 PM, and 10:15 PM. Other events and services will be available during the store’s operating hours from 10 AM to 10 PM.
