CASETiFY launched “JOURNEY TO Re/BiRTH” for Earth Month 2024, collaborating with artists worldwide to create art installations made from recycled phone cases. The aim is to promote sustainability through art and engage local communities in sustainability dialogues. Installations in New York, Korea, China, Australia, and Thailand showcase artistic creativity and foster environmental awareness.
CASETiFY, a company that makes phone cases, has started a campaign called “JOURNEY TO Re/BiRTH” for Earth Month. They worked with artists to create five beautiful art installations in different places all over the world, like New York City, Korea, China, Australia, and Thailand. The installations are made from thousands of old phone cases that people threw away. It’s a great way to show that we can still use things that we thought were trash and make something beautiful out of them.
At the heart of these installations lies a commitment to sustainability. All art is crafted from phone cases collected through CASETiFY’s Re/CASETiFY upcycling program. Beyond their visual impact, each location hosts public events to engage local communities in discussions about sustainability through art.
CASETiFY announced a significant accomplishment in upcycling 84,000 kg of plastic since it debuted on Re/CASETiFY in 2021. Earlier this month, the brand achieved this milestone, reflecting on the progress it has made. To further its mission of sustainability, CASETiFY aims to spark global dialogues with its Journey to RE/BiRTH activations.
The campaign has teamed up with a group of talented artists from around the world to create unique pieces. These artists include Wade and Leta from New York City, Youngmin Kang, Dayoung Hwang, Surin Kim from Korea, Zilin from China, furniture designer Eva from Australia, and the Tlejourn Shoes Project from Thailand. To create their works, each artist has used Re/CASETiFY pellets which are made from high-quality materials that were recovered from discarded phone cases.
Wade and Leta have created a unique table and stool in New York City, using Re/CASETiFY pellets obtained from recycling 12,000 phone cases. The tables and stools feature a mix of rustic and vibrant aesthetics and are currently on display at Devoción Cafe until April 27th. The aim of this display is to initiate conversations about sustainability.
In Aranya Beach, China, the “JOURNEY TO Re/BiRTH” event showcases futuristic designs and features a canvas made from recycled phone cases, serving as a reminder to appreciate the Earth’s blessings.
Seoul, South Korea, features large outdoor installations by emerging artists, including a giant chair by Youngmin Kang and a 3D-printed stone pagoda mixed with Re/CASETiFY pellets by Kim Su-rin.
Australian artist Eva’s Re/Treat Sofa, made from recycled materials, is showcased at the CASETiFY Studio Store in Sydney.
In Bangkok, Thailand, the CASETiFY Studio store features the innovative Re/CASETiFY Sandals, crafted from old phone cases by the Tlejourn Shoes Project in collaboration with Trash Hero and Prince of Songkla University’s Pattani Campus.
Beyond these global cities, CASETiFY has challenged its creative community to use upcycled materials. Artists like Andy Singleton from the UK are creating eye-catching pieces to raise awareness about plastic waste and ocean conservation.
Through these initiatives, CASETiFY is transforming waste into art and sparking meaningful conversations about sustainability on a global scale.
