Global tech and lifestyle brand CASETiFY has announced an exciting extension to its Essentials by CASETiFY collection with the launch of Fleur Expressions. This new seasonal release is celebrated with the ‘Bloom As You Are’ campaign, emphasizing individuality and personal growth.
The campaign features a star-studded lineup of Singapore’s influential personalities, including content creators Andrea Chong, Christabel Chua, Shawn Thia, Lennard Yeong, and celebrity host Sonia Chew. Each personality showcases the collection’s diverse hues, sharing their unique journeys and moments of blossoming success.
Fleur Expressions draws inspiration from the renewal and growth associated with spring. The collection includes the best-selling Ripple Case in three new colorways: Primrose Pink, Buttercream Yellow, and Scarlet Red. Each color embodies the essence of a specific flower, symbolizing new beginnings and personal growth, while maintaining the sleek, minimalist design of the Essentials by CASETiFY collection.
To highlight this theme, the campaign’s photoshoot features the personalities styled in curated looks from NET-A-PORTER and MR PORTER. Each creator effortlessly integrates the products into their distinctive styles, authentically reflecting their personal journeys and the campaign’s values.
Essentials by CASETiFY: Fleur Expressions is now available for purchase worldwide on casetify.com, at CASETiFY Studio 313@somerset, and other CASETiFY Studio locations globally.
