When comes to considering an advertising platform for businesses, Instagram is one of many preferred social networks. Besides search engine optimization (SEO) efforts, social media is another excellent alternative to reach out to people around the world. In this article, I will be sharing some tips on how to take advantage of it.
Google has claimed they do not use social networks as one of the ranking element. Therefore, having a social media account will not increase your search engine ranking. However, social media sites do have an indirect result of your ranking positions.
Track The Clicks On Your Instagram Link
Using URL shortener and link management tools like Bit.ly can help to hide that long and ugly web address and turn it into something more readable for your Instagram audience. For example, instead of using https://lemon-film.com/berrylicious-milkshake-philips-problend, I can use bit.ly to shorten the link into bit.ly/PhilipsxLemonFilm.
Besides shortening the URL, Bit.ly can track the number of clicks. In return, this will help you to understand how well is your marketing campaign performing.
Update Your Web Address Often
As Instagram does not allow the placing of links into your captions, you are restricted to only one single web link in your account. It will be a great idea to change your web link according to the marketing campaign you are running.
You can use the web link to drive traffic to your blog, online store or short articles which you want to promote. Remember to always use this single web link as your call-to-action.
Geotag To Increase Your Instagram Engagement
Did you know that geotagging your photo on Instagram can help to increase your post engagement? Assuming someone is searching for “Orchard Central“, and you have added this location to your post, there will be a higher chance of likes or comments.
As personal security goes, please do not enter your home address ok?
Tips On Researching Instagram Hashtags
I will say Instagram is like another Internet search engine. Making an effort to research on the correct hashtags for your Instagram content is essential. By picking the right hashtags will help to improve your engagement rate or reach.
Free hashtag tracking websites such as Websta, Keyhole and Hashtagify can help you to better study hashtags. Look into the top 100 hashtags, pick the relevant ones and keep the number of hashtags no more than nine in a post.
Additionally, you can create your very own branded hashtag to advertise, and encourage people to use it when they are posting related contents. This will increase the exposure to your brand and campaign on Instagram.
How Instagram Can Help Build Your Domain Authority
When everyone is talking about your brand name on both online and offline, search volume of your brand will increase. When search volume increases, you will get more traffic to your website. Over a period, this amount of traffic will enhance your domain authority. As domain authority improves, your search engine ranking will improve.
Importance Of Social Media Engagement
When people start sharing your web content with their audiences, this will help to drive more incoming traffic to your website. If their audiences love your content, they will be your social media followers. They might even connect your content to your site which will offer extra backlinks.
By considering the quantity of website traffic and extra backlinks as one of the search engine optimization components, this will improve your ranking in search engines. This is how social media can affect your SEO.
Relationship Between SEO And Instagram
Unlike most of the social media platforms, Instagram does not have a direct connection to search engines. It is essential to create great contents on Instagram so that other individuals can find your content, share them, be your follower and build backlinks to your website.
In conclusion, Instagram might improve your SEO rankings indirectly. However, expecting Instagram to help you skyrocket your ranking in Google is unrealistic.
