In a bid to celebrate Singapore’s resilience in the face of the pandemic and to inspire a collective commitment to health and well-being, Pfizer Singapore presents “Project Vax: Protect What Matters,” a groundbreaking experiential event under its ‘For the Future of Us’ campaign.
From March 1 to 3, the Suntec City Atrium was transformed into a hub of interactive displays and immersive experiences aimed at showcasing Singapore’s journey through the pandemic and fostering a sense of unity among its citizens.
A key highlight of the event was the presence of prominent personalities from Mediacorp and local influencers, including Zoe Tay, Desmond Tan, and Andrea Chong, among others, who joined hands to encourage the public to pledge towards building a healthier Singapore.
The exhibition featured a series of installations meticulously curated to narrate Singapore’s battle against the pandemic. Each zone offered visitors a unique perspective on various aspects of our collective journey:
Zone 1: The World as One
Visitors were greeted with a short film that transported them back to the challenging days of the pandemic, emphasizing global unity and Pfizer’s commitment to tackling health crises worldwide.
Zone 2: Masked Up
This zone paid tribute to the ubiquitous face mask, symbolizing our collective determination to combat COVID-19 and protect one another.
Zone 3: Glowing Resilience
Guests experienced infrared temperature screening, reminiscent of the cautious steps we took during the pandemic to ensure public safety.
Zone 4: Beyond the Virus with our Everyday Heroes
Here, visitors explored the groundbreaking science behind mRNA technology and celebrated the unsung heroes who played pivotal roles during the crisis, including healthcare workers, teachers, and delivery drivers.
Zones 5 and 6: Future Forward
With the pandemic transitioning to an endemic phase, the focus shifted to proactive measures aimed at preventing future threats to public health. Participants were invited to make pledges towards health and safety, symbolizing individual contributions to a healthier future.
Zone 7: Tunnel of Hope
As visitors ventured through the Tunnel of Hope, they were reminded of the lessons learned during the pandemic and inspired to embrace a future filled with resilience and optimism.
In the words of Pfizer Singapore, “Protect what matters. Do it together, for the future of us.” As Singaporeans reflect on the challenges of the past and look towards a brighter tomorrow, Project Vax serves as a beacon of hope, uniting communities in their commitment to building a healthier and more resilient nation.
