IKEA Singapore proudly announces the completion of extensive refurbishments at its iconic Alexandra store, just in time for its 29th anniversary. Since opening in August 1995, IKEA Alexandra has welcomed over 80 million visitors, becoming a beloved destination in the neighborhood. With a S$20 million investment since 2021, the store’s revamp promises to elevate the shopping experience for all visitors.
A Fresh New Look and Enhanced Customer Experience
The refurbishment includes significant upgrades, starting with the carpark, which now offers more spaces for families, electric vehicles, and people with disabilities. Additionally, a new pickup point for private hire cars has been added. Inside, customers can explore a redesigned showroom with updated layouts and new room sets designed to inspire. At checkout, the aroma of freshly baked goods from the new in-store bakery will greet shoppers.
Other in-store features have also been revamped in response to customer feedback. The IKEA Swedish Restaurant has been refreshed with vibrant colors, new furniture, and a dedicated space for young families, complete with a microwave for baby food and child-friendly utensils. Upgraded washrooms now feature larger baby care areas in both male and female facilities, reflecting IKEA Singapore’s commitment to providing equal access for all parents. The store also boasts enhanced prayer rooms for Muslim customers and newly designed baby care rooms equipped with amenities such as nursing spaces, nappy-changing areas, and hot water facilities.
Accessibility and Inclusion at the Forefront
IKEA Singapore partnered with SG Enable, a leading agency for disability and inclusion, to ensure the refurbished store is welcoming to all. Feedback from focus groups and surveys with persons with disabilities informed the design improvements, which include a gentler slope for easier access from the bus stop, wider aisles, and a height-adjusted, wheelchair-accessible counter at the self-checkout area. A special room setting also showcases how accessibility can be seamlessly integrated into home design using IKEA furnishings.
Join the Housewarming Celebration: 24-25 August
To celebrate the grand reopening, IKEA Alexandra is hosting a housewarming party on 24-25 August, filled with activities, treats, and exclusive offers. Visitors can enjoy games, grab a goodie bag, and meet IKEA’s friendly Alien mascot, who will be performing and playing interactive games throughout the weekend.
The first 100 customers each day will receive a goodie bag worth $30 filled with Swedish treats. Kids aged 8 to 12 can participate in a musical chairs game hosted by Astronaut mascots, with a chance to win their very own AFTONSPARV soft toy. Bingo enthusiasts can try their luck at Bingo Bonanza, with games held at 1 pm and 5:30 pm on both days.
Food lovers can indulge in a complimentary Swedish candy bar and enjoy free popcorn and candy floss while exploring the store. The Swedish Restaurant and Bistro will also offer special deals, including $1 donuts, $2 twister fries with nacho cheese, and a $5 salmon and spaghetti set with chili crab sauce.
Exclusive Deals for Your Home
During the housewarming weekend, IKEA Alexandra will offer exclusive discounts on a range of iconic products. Grab the HÄSTHAGE umbrella for just $1 (U.P. $5.90), or pick up the sleek LACK side table for $9.90 (U.P. $12.90). Other deals include the MICKE desk for $49 (U.P. $99) and the stylish PÖANG low-back armchair for $79 (U.P. $159). For those looking to add storage, the VIHALS chest of 4 drawers is available for $159 (U.P. $289), and the SMEDSTORP 3-seat sofa is on sale for $599 (U.P. $949).
Join the celebration and explore the newly refurbished IKEA Alexandra store.
