Columbia, in collaboration with GMG, a leading conglomerate in the Middle East and the exclusive distributor for Columbia in Singapore and Malaysia, proudly announces the opening of its second store in Singapore at the Paragon Shopping Centre.
Situated in the heart of the bustling Orchard Road shopping district, Columbia’s new store seamlessly blends the essence of outdoor adventure with city living. Spanning 1,244 square feet, this store is set to be a premier destination for outdoor sportswear, featuring an extensive range of premium outdoor essentials, including the eagerly awaited Omni-MAX collection.
Exclusive Opening Promotion
To celebrate the grand opening, Columbia is offering a special promotion for outdoor enthusiasts. From July 19 to 21, the first 30 customers each day will receive an instant rebate voucher worth S$15. Visit Columbia’s Paragon store to take advantage of this exclusive offer.
Introducing Omni-MAX Technology
With the new store opening, Columbia is excited to introduce its Omni-MAX technology to Singapore. Omni-MAX is Columbia’s latest footwear system, engineered with adaptive cushioning and traction to provide enhanced stability, flexibility, and continuous underfoot energy across various terrains.
The Omni-MAX system features a unique combination of midsole and outsole components for superior comfort and traction. The key elements of the Omni-MAX system include:
- Deflection Domes: Strategically placed rubber cushions under the shoe that align with primary pressure points to enhance stability and adapt to applied pressure, boosting cushioning.
- Flex Grooves: Small notches that allow the shoes to bend naturally with the foot, ensuring enhanced flexibility and smooth transitions from heel strike to push-off.
This innovative combination delivers unparalleled comfort and stability, making the Omni-MAX system a standout in modular footwear technology. It can be mixed and matched with other existing technologies to suit the intended use of the shoe.
Highlight of the Season: Konos TRS OutDry
The highlight of this season’s Omni-MAX series is the Konos TRS OutDry, a versatile waterproof shoe designed for both road and trail adventures. Featuring the Omni-MAX underfoot system and other advanced technologies, this lightweight shoe is perfect for long hikes and challenging terrain, regardless of the weather.
- OutDry Technology: A waterproof-breathable membrane bonded to an outer shell, keeping feet dry by blocking moisture.
- TechLite+ Midsole: Absorbs impact and returns energy with each stride.
- Adapt Trax Outsole: Provides exceptional traction and grip in both wet and dry conditions with its specialized compound and hike-specific tread pattern.
- Navic Fit System: Offers a secure lockdown fit around the heel, ensuring comfort during extended wear.
The Konos TRS OutDry is designed to keep your feet comfortable and supported, making it an ideal choice for hiking and trail running enthusiasts.
Visit Columbia’s New Store
Explore the full collection and numerous other outdoor essentials at Columbia’s new store in Paragon. Located at #04-15/16 in Paragon, 290 Orchard Road, Singapore 238859, the store is open daily from 10am to 10pm.
